Territorio Havaianas
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NEXT STOP: SUMMER

Termini train station is Italy’s biggest and one of the busiest in Europe. Built in 1867, every day 800 trains and around half a million people pass via its platforms. So, at Havaianas, we thought it might also be the perfect place to surprise the thousands of Romans (and tourists) that pass through the terminal.

Thousands of different stories can be lived on a daily basis in an iconic train station where people are on their way to work, start a long and exiting journey, go and see a long-lost friend or, simply, go back home after a long hard day. This kind of event takes place in the same way every day, with slight variations: hurrying up, running, a coffee here, snack there…. But on the 20th of June just gone, something extraordinary shook up Termini Station’s routine: a group of people who were in the station, for no apparent reason, suddenly began to dance.

Just picture it: you are making your way to platform 7, as you do every day, to take that train to back home when, in the most unexpected way, from the upper part of the station sounds begin to be heard. You stop to listen carefully because it’s a not gratuitous and nonsensical noise, but rather it has a clearly defined rhythm, a harmony, a purpose. “What’s going on?” you wonder, and your curiosity prevails over the urge to getting on your train. So, you stop and look around. Like you, a good number of people are witnessing something amazing and fun which is about to unfold.
Territorio Havaianas Blog - Flashmob Termini
Territorio Havaianas Blog - Flashmob Termini
The sound gets ever closer, coming down to the lower parts of the station. You begin to nod in time to the rhythm of the music, then your shoulders start, because it’s a really catchy tune that invites you to dance. So much so that a series of people spontaneously gather and what was a trickle of individuals scattered around turns into an authentic batucada. Whatever it is that is taking place in the station today, it’s well worth hanging around and missing that train for!
Territorio Havaianas Blog - Flashmob Termini
Territorio Havaianas Blog - Flashmob Termini
Then suddenly, a group of dancers pour out of a gigantic Havaianas box and join in the party, dancing samba and capoeira. Rhythm and colour take over Italy’s most important train station. For a few minutes, Termini turns into São Paulo or Rio de Janeiro, into a tropical paradise. The capoeira dancers perform their amazing acrobatics, the samba masters invite everyone to join in and dance and the atmosphere is filled with such fun and joy that the central train station has now turned into a sambódromo.
Territorio Havaianas Blog - Flashmob Termini
And again, in the space of a second, the music fades, the crowds dissolve and everything returns to normal. The Havaianas flashmob, that has turned Termini upside down  for a few minutes, ends in total success. Everything is the same as before... really?... the same?... Not quite: whilst you start walking to your platform again, you realise there’s a new rhythm and gait to your step, and you don a huge smile on your face.

Havaianas has succeeded in turning a daily routine, like catching your train, into an instant party. And at the same time, it was an original and fun way to welcome the summer!

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