Territorio Havaianas
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SUMMER OF '62

Ever dreamt of stepping back in time? Of experiencing, even just a few hours, a moment in history that is not your own? Havaianas has done just that. We've turned back the clocks to the Swinging Sixties. Those were the days, a simpler, carefree time of hope and joy. "Stress" wasn't a household word yet. We didn't live hanging on our mobiles and friends met in person, not in conf calls. The Sixties were better in so many ways.

Havaianas' new campaign hops on the nostalgia bandwagon with vintage touches to shake up the planet and resurrect the past for the enjoyment of the present. We can't get enough of vintage record players, retro cameras, geometric designs and all those other iconic motifs of the era.

In 2016 Havaianas is hearkening back to 1962, when the Beatles released their first single "Love me do"; Andy Wharhol painted his famous soup cans; the Rolling Stones were formed; and Brazil won the World Cup. That same year saw the birth of the world's most famous flip-flops: Havaianas.

The posters presenting the new campaign are inspired by that magical year, full of dreamy images saluting an approach to life that has taken the world by storm. Each illustration depicts not only a symbol of the lively, joyful Brazilian spirit, but also a hidden visual game. The Havaianas flip-flop takes on different shapes in each poster: a guitar strummed by a bossa nova musician; a sailboat skirting the bay of Rio; an offbeat, sexy bikini; and the bondhino (cablecar) at Sugarloaf Mountain connecting Morro da Babilonia and Morro da Urca, 400 metres up. With Havaianas, anything is possible.

Like the thought of stepping back in time? Take the leap with this brilliant poster collection. It's a lot easier and safer than a DeLorean DMC-12.
Territorio Havaianas, Campaign 2016
Territorio Havaianas, Campaign 2016
Territorio Havaianas, Campaign 2016
Territorio Havaianas, Campaign 2016
Territorio Havaianas, Campaign 2016
Territorio Havaianas, Campaign 2016
Territorio Havaianas, Campaign 2016
Territorio Havaianas, Campaign 2016
Territorio Havaianas, Campaign 2016
Territorio Havaianas, Campaign 2016