Territorio Havaianas
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HERE’S TO A WONDERFUL 2017!

The year’s coming to a close. 2016 may quickly be running out of squares on the calendar, but the sweet taste of all those wonderful times together is still on our lips.

This has been an incredible year for us. With so many special moments, we would love to look back on them once more before the year is out.

We conquered Milan. It seemed impossible, but we did it. We brought palm trees and parrots to the capital of fashion, traded grappa for caipirinha, and won over the uber-fashionable Milanese to that relaxed, joyful brasileiro style.
We celebrated life. Every day is a fiesta, but some holidays should be celebrated worldwide. On June 8 we celebrated World Oceans Day, so crucial to the whole planet, with our Havaianas CI's, and on June 30 we celebrated International Friendship Day in honor a human element so important that even Aristotle said you couldn’t be happy without it.
We went back in time. Just when we thought we knew everything about this great country called Brazil, six young European vloggers showed us a thousand more other ways to fall in love with this country chock-full of surprises. In 2016 we learned more about its culture, people, history, music, and the sport-turned-dance Capoeira. We even travelled back in time to the summer of 1962 with a gorgeous vintage campaign.
We flooded the beaches. Because you could call beaches Havaianas natural habitat, the place they truly belong. The #Havaianaspostos collection opened our eyes to the colourful, multicultural microcosms that thrive along the nine kilometers of white sand bordering Rio de Janeiro. Meanwhile, over in Europe, giant flip-flop-shaped showers were installed and beachgoers were invited to sing in the shower, making #Havaianasonthebeach one of the summer’s biggest sensations.
We worked together. As a brand on the move we love working with keen creative minds like Charlotte Olympia and Liberty & Co, or coming up with new collections like Pure Gold, the most chic of our international flip-flops.
We sang in the rain. The Havaianas spirit is timeless. We love hitting the beaches in our flip-flops, but also splashing through puddles like little kids with #HavaianasKids and #HavaianasRainboots.
We made history. Topping off a brilliant year, Havaianas made Britain’s Cool Brands list for 2016-17 for our authenticity, desirability, innovation, and originality.
As we bid farewell to unforgettable 2016, we can just tell that incoming 2017 will be even better. After all, a new year that starts on the weekend cannot be bad.

We’ll never forget you, 2016! Bring it on, 2017!
TERRITORIO HAVAIANAS_HAPPY 2017
TERRITORIO HAVAIANAS_HAPPY 2017
TERRITORIO HAVAIANAS_HAPPY 2017
TERRITORIO HAVAIANAS_HAPPY 2017
TERRITORIO HAVAIANAS_HAPPY 2017
TERRITORIO HAVAIANAS_HAPPY 2017
TERRITORIO HAVAIANAS_HAPPY 2017
TERRITORIO HAVAIANAS_HAPPY 2017
TERRITORIO HAVAIANAS_HAPPY 2017
TERRITORIO HAVAIANAS_HAPPY 2017
TERRITORIO HAVAIANAS_HAPPY 2017
TERRITORIO HAVAIANAS_HAPPY 2017
TERRITORIO HAVAIANAS_HAPPY 2017

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