Territorio Havaianas
Share:

HAVAIANAS IN THE ‘PADDOCK’

It all kicked off almost like a joke on Internet, which is where all things happen nowadays. Someone thought that the Formula One cars’ Halo looked a lot like the strap of a flip-flop. The Halo – just in case you haven’t already looked it up on Internet – is the structure of a racing car that sits just above the cockpit to protect the driver. This new safety measure started being used last season in F1: it’s the car’s toughest part and is T-shaped. This safety barrier can take the shock of a 20 kilo-wheel coming at you at 225 km/h (140 miles/h). Thanks to the Halo, the driver is now safer.

When seen from above, this T-shape looks just like the part of the flip-flop where we put our toes: the straps! Well, suddenly, a lot of people started talking about this curious resemblance on social networks. The result was that the vibrant world of Formula 1 turned to the colourful language of the world’s most famous flip-flops. To quote Bogart in Casablanca: we “think this is the beginning a beautiful friendship”.
Territorio Havaianas Blog - Havaianas in the ‘Paddock’
Territorio Havaianas Blog - Havaianas in the ‘Paddock’
As you know, Havaianas is a brand which is in constant evolution, always innovating and looking for new challenges, be that artistic, musical, environmental, stylistic or festival oriented. And although, until now, the sport which the brand was most closely linked to was Surfing (for obvious reasons), this new initiative has motivated the Brazilian brand into broadening its horizons. For the first time in its history, it’s turning to the exciting world of motorsports. If what Havaianas was looking for was some noise, then it’s achieved its goal! By teaming up with the Sahara Force India Formula One Team, the brand has found a resounding and vibrant partner whilst it has inundated the paddocks with its usual colourful and joyful spirit.
Territorio Havaianas Blog - Havaianas in the ‘Paddock’
Lilos in the workshops? Oh yes!  Mechanics playing with beach balls? Yup, too right! Anything’s possible now that Havaianas’ good vibes and cool fun have taken over the world of motorsports, adding that touch of colour to a world which seemed a bit too formal.

From now on, you won’t be surprised if you see the Havaianas logo on Sahara Force India cars, on the Halos! Could anything make more sense? You won’t flinch either if you see their official drivers, Mexican Sergio Pérez and Frenchman Esteban Ocon, wearing comfortable Havaianas around the area, before they get into their cars!  Hurray for motorsports!!!

Related post