Territorio Havaianas
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A REPLICA OF THE FIRST PAIR OF HAVAIANAS WILL BE INCLUDED IN THE MUSEUM OF MODERN ART’S EXHIBITION, ITEMS: IS FASHION MODERN?

A replica of the first pair of Havaianas will be included among other garments, accessories, and shoes that have influenced the fashion throughout the 20th and 21st century.

Havaianas will be included in the exhibition Items: Is Fashion Modern? at The Museum of Modern Art (MoMA), opening on October 1st. The exhibition features 111 items that have had a profound impact over the last hundred years. A replica of a 1962 pair of sandals will be included with iconic fashion objects from many famous fashion brands from around the globe.

“To be included amongst so many great legends of fashion with our simple and original Havaianas Traditional is not only and honour for our brand, but for Brazilian design and fashion. We are truly delighted to be a part of this exhibition” says Carla Schmitzberger, Havaianas Global Director.

A replica of the first pair of Havaianas, created by the company, will be featured as one of the items in the exhibition. –Each item will be presented in the incarnation that has made them iconic in the last 100 years and will be shown next to contextual materials, like images and videos that track the history and origins of each piece.

Items: Is Fashion Modern? is MoMA’s first exhibition, dedicated to fashion since 1944, when curator, Bernard Rudofsky, presented the exhibition Are Clothes Modern?, The current show will occupy the entire sixth floor of MoMA and will count with an illustrated catalogue, special website, followed by a series of public and educational programs.
Territorio Havaianas - MoMa
Territorio Havaianas - MoMa

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