Territorio Havaianas


"Without music, life would be a mistake." Much as we would love to claim that ingenious quote as our own, to be fair we have to attribute it to German philosopher Friedrich Nietzsche. It's a great quote, but we also have to remember that philosophical musings like this tend to question everything, doubt everything, and conclude that the only thing we really know is that we know nothing. Did Justin Bieber sing something along those lines, too? “I'm like, baby, baby, without music  no-o-o...”
Territorio Havaianas Blog
Territorio Havaianas Blog
Although we didn't come up with the idea on our own, we completely agree with Nietzsche. Music is one of the most elevated expressions of humankind, allowing us to transmit sensations, feelings and moods in a way no other art form can. We homo sapiens have been making music for 50,000 years. With all those days and nights, winters and summers behind us, can you imagine a summer without it? Seems strange?  A green dog would be "strange"; a summer without music would be unthinkable!

Summer is that time of year when the planet slows down, unwinds, takes things more slowly. In summer problems seem lighter and worries evaporate. A friend of mine used to say that "life is lighter if you're wearing flip-flops" (speaking of philosophers...). And he's right. Summer is the season of light, joy and optimism. It's the perfect time to meet up with friends, make a splash in the sea, feel the sand on your skin and the sun on your face. Summer's full of new experiences, energy and fun.
All those moments deserve great background music, a different type for every mood and colour. The blazing blue of midday and the orange of a sunset are as different as music at four in the afternoon or two in the morning.

Havaianas' Hype, Slim Photoprint, Top Photoprint and Slim Paisage collections perfectly reflect those moods, with your choice of vibrant pinks, blues and greens or more restrained, sophisticated tones. For him, Havaianas are perfect for everything from surfing the waves to basking in a breathtaking, musical sunset.  As Ella Fitzgerald said about summertime, "the livin' is easy". One thinker said "without music, life would be a mistake". Not Friedrich Nietzsche, but an amateur philosopher friend of mine.

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