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Reality to idea
Havaianas is pleased to announce an exclusive flip-flops and accesories collection designed by Reality to Idea, the design studio built by iconic graphic artist Joshua Vides. Inspired by Los Angeles’s influence on international counter-culture, the collection celebrates the bohemian spirit of Venice Beach, fused with Joshua’s signature black and white illustration style.
Reality to Idea is a design studio and production house based in Southern California. Founded by Joshua Vides in 2018, RTI serves as a platform where Vides' graphic design background and streetwear infatuation continue to develop through collaborative projects.
"Being raised in Southern California, anytime we would hear or see the Havaianas brand was because we were near the beach. We wanted to develop a “Beach Essentials” collection that you could pack up and hit the sand with,” said Joshua Vides, founder of Reality to Idea.