This Privacy Policy regulates the processing of personal data provided by any customer or user through the website (hereinafter, the “Website”).


The Website is owned by ALPARGATAS EUROPE S.L.U., with registered office at Avenida Arroyo del Santo, 4 bis, 28042 Madrid, with Spanish Tax Identification Number ESB85358596, that is responsible for collecting and processing your personal data (hereinafter “ALPARGATAS”).


  1. Purpose of the Processing.


ALPARGATAS hereby informs you that the personal data you provide to us as a result of i) browsing the Website, ii) any queries you make through any of the means indicated in the "Contact Us" section of the Website, and/or iii) the request or purchase of any product, or any transaction or operation performed by the User through the Website will be processed for the following purposes:


  1. Proceed with any pre-contractual or contractual measures in order to :
  • Identify you and, where appropriate, assist and manage your registration.
  • Contact you and answer any questions you may have. In this case we may send you an email in order to complete your registration procedure.
  • Carry out all the necessary actions and procedures connected with your purchase.
  • Carry out all the necessary procedures in the event that you have some type of pre-contractual or contractual relationship.
  • Carry out all the necessary procedures so you may benefit from our promotions or discounts.
  • Send you an email informing about the status of your shopping cart.
  • Record our telephone conversation with you to clarify the details of our conversation and for internal training and customer service quality control purposes. When you make a telephone payment we do not record the part of the conversation that includes your bank account number, sort code or payment card details.


  1. Analysis of usability and quality to improve our services in order to:


  • Draw up statistical profiles.
  • Know your opinion and conduct surveys about our products, services and your relationship with ALPARGATAS.
  1. For marketing or other purposes when the processing of your personal data shall be necessary, subject to your explicit consent when applicable:
  • Send information, by any means, about products and related actions and promotions of Havaianas brand.
  • Receive offers of products, actions and promotions of Havaianas brand that are personalised and enhanced through the preparation of automated profiles.
  • Send our Newsletter periodically, if the User requests so.
  • Maintain your wish list of Havaianas Products active.
  • Send notifications when a product is in stock, if the User requests so.
  • Request your bank information in exceptional occasions when you have requested the cancellation of your order and it is no longer possible to return you the corresponding money with the same means you used when you placed the order.
  • Forward your data to our Human Resources department in order to proceed with your application job submitted through the website.
  • Carry out all the necessary procedures, when you connect your account to our fidelity program, so you may benefit from the privileges of our fidelity program.


2. Legal Grounds.


We have legal standing to process your data for various reasons one of which is to perform the contract that you accept with us when you register and when you make a purchase or enjoy any of our services or functionalities. We may also use your data for other reasons.  


3. Data Retention.


The data provided will be stored for the time necessary in order to guarantee fulfilment of the legal obligations corresponding to ALPARGATAS including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. ALPARGATAS may retain your personal data for a longer period in the event of a complaint or if ALPARGATAS reasonably believes there is a prospect of litigation in respect to the relationship with you.


To determine the appropriate retention period of your personal data, ALPARGATAS shall consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether ALPARGATAS can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.


4. Disclosure and access to your data.


We also hereby inform you that your data may be disclosed to other companies of the ALPARGATAS Group, which are located inside the European Economic Area.


In this regard, ALPARGATAS hereby informs you that it has adopted all the necessary legal measures in order to ensure that the transfer of data to such countries is secure and in accordance with the provisions of applicable regulations.


In addition, your data may be accessed by service providers or suppliers with which we have entered into respective agreements where they need to have access to data in order to preserve the relationship of ALPARGATAS with its customers. In any event, the necessary legal and organisational measures will be taken to ensure security and access to the data.


5. Security in processing your data.


ALPARGATAS has implemented the necessary technical and organisational security measures in order to ensure the security of your personal data and to prevent their alteration, loss, unauthorised processing and/or access, given the state of technology, the nature of the stored data and the risks to which they are exposed to whether from human action or the physical and natural environment.


Any processing related to the services of this Website is performed solely by the personnel designated for data processing purposes or by the personnel involved in maintenance operations.


6. Updating your data.


You must notify ALPARGATAS of any modification to the data you have provided, and, in any event, you will be liable for the truthfulness and accuracy of the data provided at any time.


7. Rights.


Under the terms established in personal data protection regulations in force at any time, and in accordance with applicable legislation, you may at any time revoke the authorisation granted for the processing and the transfer of your personal data, and exercise the rights of access, rectification, erasure, objection, right to request the restriction of processing of your personal data, the right to portability and the right to file a complaint with the Spanish or with your National Data Protection Agency. To this end, you may write to us by email to


8. Modification of the Privacy Policy


ALPARGATAS may update this privacy policy with effect from the date of publication of the modification. We recommend that you regularly check Website to make sure you are aware of any changes.