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From Brazil to the world, havaianas has transformed a simple flip-flop into a global icon of joy, color, and laid-back confidence.
a brazilian icon
Since 1962, havaianas has carried the essence of Brazil around the world. Instantly recognizable for its rubber sole and bold, sunlit designs, it transforms every step into a summer moment.
born in Brazil
Born in Brazil in 1962, havaianas has been carrying the unmistakable Brazilian spirit across the globe ever since. Instantly recognizable for its signature rubber sole and vibrant, sun-soaked designs, the brand turns every step into summer.
the kombi era
By 1964, havaianas had become a staple on nearly every Brazilian foot. Traveling salesmen hit the road in their iconic Volkswagen Kombi vans, bringing the brand directly into neighborhoods across the country. Wherever the colorful vans rolled in, excitement followed — and havaianas became a moment of joy on wheels.
a national essential
By 1980, havaianas had stepped beyond fashion — they had become a Brazilian institution. So much so that the government officially recognized them as a core product, alongside staples such as rice and beans, as part of efforts to help control inflation. By then, millions of pairs were sold each year, proving that havaianas were already part of everyday Brazilian life.
rainbow and prints
In the 1990s, surfers started flipping the white soles of their havaianas upside down to create sleek, single-color flip-flops. The look caught on fast, turning a laid-back beach hack into a style statement. havaianas leaned into the movement, launching monochrome versions — now known as the Top model — and later pushing innovation even further with printed styles.
havaianas Brasil
For the 1998 World Cup, havaianas celebrated Brazil with the launch of havaianas Brasil, a new style featuring a small Brazilian flag on the strap. Instantly iconic, it captured the hearts of fans at home and abroad, and remains one of the brand’s best-selling styles worldwide.
Into a Runway Icon
In 1999, havaianas stepped into the world of fashion after making a runway debut in French designer Jean Paul Gaultier’s show. Soon after, the brand began collaborating with some of the biggest names in fashion and design, creating new opportunities to reinvent its icons through bold, creative partnerships.
Reinventing the Classics
havaianas never stops innovating. Throughout the 2000s, the brand continued to release new styles such as the Slim, the Sandals, and the Square. It also introduced special collections featuring details like crystals and embroidery, handcrafted by Brazilian artisans.
Customization Takes Off
In the 2010s, havaianas expanded into customization, giving consumers more ways to personalize their pairs. Through a broader range of color combinations, interchangeable design elements, and limited-edition collections of pins and charms, the brand enabled greater individual expression while staying true to its core product identity.
A New Chapter in Brand Storytelling
In 2025, havaianas entered a new phase of global brand storytelling with the introduction of its first-ever brand ambassador, Gigi Hadid. The partnership marked a strategic step in strengthening the brand’s presence within contemporary fashion and lifestyle culture. The brand continues to expand its ambassador program, with Viní Jr joining in 2026, reflecting a broader commitment to celebrating the intersection of fashion, culture, and Brazil. Ready to discover who will be unveiled next?
A Brazilian State of Mind
Today, havaianas sells over 250 million pairs a year in more than 100 countries. More than just a flip-flop, the brand has become a global symbol of laid-back confidence. Worn at the beach just as much as in the city, havaianas continues to top wish lists as sun-soaked soles evolve into a modern style obsession.
The Next Chapter
Rooted in Brazil and loved around the world, havaianas continues to reinvent its icons while keeping the same spirit that made the brand unforgettable from the very beginning.
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